Today my parents arrive from Spaniard's Bay Newfoundland Canada; they were suppose to arrive last night but they were delayed due to fog. A little dissappointed? Yes but I would rather they arrive safely than not at all.
Starting your own business can be extremely stressful. There are many decisions to make and in most cases with limited funds. I have been a management consultant for the last four years and as a result I do have an income already. These funds are obviously useful to pay ongoing bills but it is enough to allow me to have a little extra for starting this company.
We decided one of the most important elements to inject some of our hard earned savings into is the logo - you know - the icon which gets burned into consumers minds so they instantly recongize you. Through a resource directory - The NW Women's Directory - I found an amazing young woman - Kelli who is a graphic designer. We hit it off with immediately, she is extremely talented and also very reasonable on my wallet. We are excited about this new partnership and how positively it is going to support our business plan.
Why at this point might some of you ask is the importance of spending a few thousand dollars on such an item? Well it is all about setting yourself apart, making yourself instantly recognizable, establishing yourself only once, and effectively communicating who and what you are. This ladies and gentlemen is called Marketing 101. One of the biggest mistakes a new company can do is to keep changing their 'icon' or their main visual message(s); doing this keeps your consumers confused and in the mind set that your organization is not established. This lends to your target audience (the people you would like to have use your goods/services) to go somewhere else. As you know yourself the last thing you want to do is go into a partnership (the moment you exchange any goods/services with another you enter into a partnership - it is just the length of the partnership which becomes questionable) with another individual/company that is unstable. It is because of this we are choosing to invest, yes it is an investment, into our new company these funds to ensure our message to our audience is clear, concise, consistent, and effective.
Well, I am off to write and establish policies today before my parents arrive ... fun eh?
Embrace your inner wisdom!
Until next time, I'm in gratitude for all you do.
Karen
No comments:
Post a Comment