Thursday, September 8, 2011

Leadership and Marketing

As a leader, main man, top dog or any other pet name you can think of for yourself when referring to your role as decision maker, there will be times you will be faced with when to refocus, redefine or repurpose the financial resources of your organization depending on the challenges you may be facing. Change is all around you, and keeping a steady course during those times is a challenge all in itself. One of the common areas that most entrepreneurs will immediately look at cutting is the area of marketing. As an entrepreneur your budgets (if you follow one) are not normally as flush as those of Fortune 500 companies. As a result, your ability to refocus or repurpose resources becomes a lot more stressful and difficult to do.

We’ve heard of the different types of marketing, and it can be very confusing. I'd like to support you in reducing your stress regarding marketing; there are amazing marketing coaches out there who can support you in creating a full marketing plan, outlining what is specific to you and your organization. But today let's bring your focus back to the basics so when you decide to hire that coach or consultant, you have an idea of what marketing means to you and your business.

So what is marketing, or a marketing budget, and why do you need one? Simply put, marketing is defined as the process used to determine which products or services are of interest to your clients and outlines the strategies best used in the sales, communication and development of new business. Okay, that wasn't so simple; but basically, it means matching your product or service with your client. The budget piece is the estimated cost of running these programs and projects. The "why" is basically all about transparency and empowering you to stay focused and moving forward in the right direction with each decision you make regarding spreading the word about your wonderful products.

Continue reading here.

No comments: