Although some people don’t view it this way, being assertive is a positive thing. Unfortunately, people often equate assertiveness with aggression, stubbornness or being opinionated; moreover, this is especially true when an assertive person happens to be a woman as well.
In reality, however, assertiveness simply means having the conviction to say no when you’re unconvinced that something is right. Additionally, it means that you have created defined boundaries that you want others to honor and respect. When we view assertiveness this way, it has no negative connotations. The problem, of course, is that many people don’t have this view of assertiveness.
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