“Need information? Google it!” That seems to be the mantra for almost everyone who has access to the Internet. The World Wide Web has so much information about everything under the sun that hitting the search button every time we need to find out something has become second nature to most of us. Having an online presence is therefore essential for the success and growth of any business. In fact, it isn’t just enough to have a presence; you must also be able to maintain your online reputation.
The best and worst thing about the Internet is that there is hardly any censorship in the virtual world, so people can say what they like about you through blogs and opinion polls. And unless what they are saying is pure slander, you will not be able to do anything about it. However, this doesn’t mean you have no control over your image and reputation; that is, you can take the following steps to build and maintain your brand value in the online world.
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