In the competitive world of business, selling your services cheap may seem tempting. After all, a lower price tag on your services may help you attract more clients than your competitors, right? But when you are in a field like consultancy or coaching, you need to ask yourself, “Is undercharging for my services worth it in the long run?”
What sets apart a consultant from the others is your intellect—or, more specifically your wisdom. Cheapening or devaluing your wisdom to a level that in line with or less than that of a competitor may not be a good idea. Also, it is simple business psychology that people expect providers to reduce their prices even more if they are already offering their services at a fee lower than the average market rate. By reducing your fees you are buying into this psychology. If that is the case, then you may want to ask yourself, “What is my true value, and how this is being reflected in the fees I charge?”
Continue reading here.
No comments:
Post a Comment