Most sales and marketing articles these days will tell you to take advantage of social networking sites in order to expand your business. While this advice is great, an important question that remains unanswered in most How-To articles is just how can you use social networking websites to your advantage? The answer lies in understanding social networking etiquette and is something I personally continue to revisit to refine my own approaches as an individual in business and for my overall business.
We all know social networking websites are an excellent way to make new contacts and keep in touch with old ones. However, most people tend get put off if you use the medium to blatantly promote a product or service. A social networking marketing campaign therefore has to be carefully drafted so it doesn’t look like you are on the site only to serve your business interests. This becomes a fine balancing act, and as a business owner I need to know when enough is enough or when I need to push through. If you are uncertain where that fine line is for you and your business, then consulting with a social networking expert is a great place to begin.
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