Coaching and Your Business

As a small business coach, I work with different types of clients – both individuals and companies. Some individuals work for somebody else but hold the desire to begin their own company, while others have been in business for a few years yet seek to move their business to the next level. A growing pattern in both small and large corporations is the human resources division acknowledging the importance of coaching for personnel, which in turn supports a more powerful bottom line for the company. Before hiring a corporate coach for you, your business and your staff, it would be advantageous to have an understanding or an appreciation of a few simple corporate coaching concepts and techniques. The familiarity of how coaching works and what it can help you achieve will make it simpler and easier for you. These are:

a)  Select the appropriate coaching model
b)  Communicate effectively with your coach
c)  Get maximum returns on your investment (on hiring a coach)

Coaching Objectives
Coaching essentially works on three tiers and in a corporate setting can often meld with the roles of consultancy. The first level or tier is performance, the second is behavior, and the third or outer layer is solution. The following provides a brief description of each layer.

Performance  Your coach will observe as well as study your sales and profit levels, employee productivity, business financials, and your senior management team or leadership team. Depending on your business situation, your coach may end up making suggestions and offering new perspectives to enrich your profitability from its current levels. To make certain the coach stays in a coaching role and does not fall into a consultant's function, it is imperative that your senior management team is on board with the styles of brainstorming for solutions communication that will take place. Performance transitions into reviewing your guidelines of effectiveness to make certain the staff is empowered to be as efficient as possible. Keep in mind, employees can be only as successful as the tools they're given, and your business's guidelines and processes are vital to their success.

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