Money Talks; Everything Else Walks

Recently in a conversation with an associate, we were discussing venture capital opportunities of the past and how we both have invested more than just money but also our time, dedication and expertise; and for a few of those investments we've wound up with some beautiful-looking ownership certificates that have no cash value but make great wall paper. When it comes to having the desire to move your business up in the world, expertise is nice but money is what ultimately pays the bills for those direct and hard costs associated with running your business. For individuals to invest their cold cash into your business, they need to believe that what they're investing in will provide a return, and their belief is ultimately based on your own belief, the trust you have in yourself and your business idea.

You possess an impressive business plan, you've worked on your business design, and you've finished a feasibility assessment that indicates your business has the makings for making huge money. Great! The only thing stopping you from taking the leap is your need of raising money.

In this economy, finding individuals to invest in a small business isn't the easiest thing. But don't lose hope; they are out there, and yes, they are willing. These individuals are best known as "Venture Capitalists" or "Angel Investors." Basically, VCs impart fiscal backing to a company or firm that is in its early stages but nevertheless exhibits high potential in terms of forthcoming growth and profitability: exactly where you seem to be finding yourself. Their goal? To make larger-than-typical profits (i.e., stock market investments) on their investments. Don't fool yourself: VCs are fully aware that a number of these types of investment projects can and will end up losing money. However, VCs recognize that great earnings from some of their projects will more than compensate for their losses along the way. Venture Capitalists are receptive to taking high-level risks when other people may not be.

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