Wednesday, January 20, 2010

Budget Marketing


Marketing on a Budget
They say a business is as good as its marketing plan; we agree. They used to say the most direct and appealing marketing media were television, radio and newspaper advertisements and commercials, but as of late this list has begun to include the necessity of including social networking on the Internet. So we did, and we do agree again. To top it all off, they say if you don’t have a big marketing budget your business is a sitting duck waiting to be eaten raw by the bigger businesses. Well, here we totally disagree. We may be a small business, but we are most definitely not the only one.

Yes, advertising today is a huge cost with no guaranteed returns. The competition is cutthroat, and it has become increasingly difficult to be one of the few shining stars that outshines the others. However, if one ponders deeply, there are numerous channels to promote your business that may not be very expensive while being extremely effective. The following are few suggestions.

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