A tool is as good as its user; that rule applies to social media as well. Though social media is a wonderful and relatively cost-effective marketing tool, it does have a few downsides. Through my experience I have come to realize there are always two sides to every thing, every experience and every exchange. Social media is definitely not an exception to the rule, and the following ideas are just a few alternative perspectives that have come to mind while I have been exploring the wide world of social media.
Time is Money, Honey
Building your social networking pages and writing articles and blogs takes a lot of time and effort. Your business’s brand value depends largely on the kind of content you create. False information, tall and baseless claims, or overtly promotional language can backfire on your business. Therefore, you must use social media with great care. When creating your content, remember it may be the first impression for some and for another confirmation of your brand and message. If you cut corners on the creation process of your message, it may cost you more than just the time it took to create it.
Continue reading here.
No comments:
Post a Comment