Undercharging? Death of a Business

In the competitive world of business, selling your services cheap may seem tempting. After all, a lower price tag on your services may help you attract more clients than your competitors, right? But when you are in a field like consultancy or coaching, you need to ask yourself, “Is undercharging for my services worth it in the long run?”

What sets apart a consultant from the others is your intellect—or, more specifically your wisdom. Cheapening or devaluing your wisdom to a level that in line with or less than that of a competitor may not be a good idea. Also, it is simple business psychology that people expect providers to reduce their prices even more if they are already offering their services at a fee lower than the average market rate. By reducing your fees you are buying into this psychology. If that is the case, then you may want to ask yourself, “What is my true value, and how this is being reflected in the fees I charge?”

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Embracing Change

My husband and I took our son for his first official haircut when he was 15 months old. The trauma of the event was not significant, but the energy exchange during the event was decidedly intense. My son went from sitting on my lap and enjoying the process while my husband entertained him to the opposite end of the spectrum, screaming and struggling to be let down. As you can imagine, it was an emotional roller coaster for all three of us.

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Economic Stress

Over the past several months the media has inundated us with fear-based and negative reports about the state of the national and global economies. Because of my line of work as a life coach, I’m in a position to work with clients who are struggling with decisions regarding how to best address both their financial, physical, and emotional well-being.



Making decisions regarding these two important facets of your well-being can be difficult because we so often tend to put our financial security first. And the truth is that we must address our financial solvency and stability by paying bills and setting aside money for the future. But I also believe strongly in balancing our physical and emotional well-being as well because if we ignore those facets of our life we run the risk of hindering or entirely halting our forward movement.

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Restrictions

Restrictions may be held deeper than you might realize…

Working with my clients over the last few years, I 've come to realize that most individuals say what they think they believe and know but ultimately don't embody the belief. Here’s an example:

John hurt himself while doing yard work this week. He has had past issues with neck pain and a lower back ache for a long time. While he was working with me for coaching and receiving both the energy and body work during his sessions, he continued to approach his professional work with the same determination.

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Life Coaching - what makes Therapy in Transition different?

Embarking upon the profession of life coaching I realized there were a lot and I mean a lot of other individuals doing this. I had to question what was I going to be doing differently, what was my 'unique' approach going to be for individuals to choose to work with me over anyone else?

The answer was quite simple but it took me a while to come to the conclusion and with some help from my own Life Coach - Laura Rose.

Offering my clients a holistic approach to embracing change. I personally and truly believe for an individual to embrace change they need to embody it as well. I am able to support my clients by having them not just 'chat' through their challenges but to allow their bodies to 'chat' through the change with a combined Reiki and Craniosacral session. The Reiki allows for our 'spirit' bodies to come back into balance and the Craniosacral allows for our 'physical' bodies to come into balance. As well heal on all three levels - spirit, physical and emotional we as a whole being can embrace change much easier.

I found an article on CNN that I thought was really interesting on the rise of popularity of this profession. Even after reading the article and meeting many individuals in the 'coaching' industry I still am confident about my approach and what my unique elements offer.

Thanks for reading ... until next time embrace your inner wisdom.

Namaste,
Karen

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Karen Kleinwort
Therapy in Transition
www.therapyintransition.org
info@therapyintransition.org

A book of interest ...

For my the coaching certification I am being asked to read the book Falling Awake - creating the life of your dreams bu Dave Ellis. I have yet to begin and I need to have four of the chapters read and the questions answered by next Thursday afternoon. Nothing like leaving it to the last minute but oh well.

I have not cracked the book yet but I am definitely intrigued by the statement on the cover which reads: "Immediately after finishing Falling Awake, I ordered one copy for each of my staff so that they can readi it before our next retreat. I expect to make reading this book part of every new employee's orientation. Alex Counts, President, Grameen Foundation USA"

With a statement like that how could anyone not want to at least read the first chapter? I will keep you posted as I delve into the book this evening.

Thanks for reading. Until next time ... embrace your inner wisdom!

Namaste,
Karen

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Karen Kleinwort
Therapy in Transition LLC
www.therapyintransition.org